Don't insist that we are rational, because we are not. The unconscious makes more than 90% of our decisions. We act against reason in ways that even surprise us. Check out what Paulo Crepaldi told for Consumidor Moderno site.
Paulo talked for Digitalks about a popular subject, it is likely that you have heard a lot about Neuromarketing and put faith in little. Well, I also do not believe that Neuromarketing is the solution to everything and therefore, for some time I have been avoiding using such nomenclature to define what I do.
Please, call me PC. I love an IPA craft beer and sports. You will find out that listening and speaking in public are my greatest passions. Check My Bio!