Using emotion responds to Paulo Crepaldi, founder of ING Marketing & Training. "Emotion is an automatic response of the body to the events of the world, something we do not control," he said in a presentation at the Neurobusiness Summit in Sao Paulo - Época Negócios Magazine
Paulo talked for Digitalks about a popular subject, it is likely that you have heard a lot about Neuromarketing and put faith in little. Well, I also do not believe that Neuromarketing is the solution to everything and therefore, for some time I have been avoiding using such nomenclature to define what I do.
To define the person's professional and personal life impact on social media, the behavior designer Paulo Crepaldi coined the term virtual karma, based on the spiritualist concept that says that for every action there is a reaction. It was the article written in TopView magazine.
With so many products and brands in the market, standing out and being remembered by the consumer is a mandatory challenge for market survival. Rather than getting into the mind, one has to connect emotionally and be relevant to the target audience.
Please, call me PC. I love an IPA craft beer and sports. You will find out that listening and speaking in public are my greatest passions. Check My Bio!