Using emotion responds to Paulo Crepaldi, founder of ING Marketing & Training. "Emotion is an automatic response of the body to the events of the world, something we do not control," he said in a presentation at the Neurobusiness Summit in Sao Paulo - Época Negócios Magazine
Consumers want to look at a brand and understand that it is part of their life history, the events and their current moment.
Paulo Crepaldi discussed about two huge wars happening on the same night, Game of Thrones and NBA Finals fighting on the screen and social media.
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