Apple is good for you health but the company
What about the Healthcare Industry? It is undergoing major demographic, technological and cultural changes. In a recent report by Accenture - Consumer Research on Digital Health (2018), 90% of consumers are willing to share their devices and wearable health data with their physician.
How to make someone remembers you?
Using emotion responds to Paulo Crepaldi, founder of ING Marketing & Training. "Emotion is an automatic response of the body to the events of the world, something we do not control," he said in a presentation at the Neurobusiness Summit in Sao Paulo - Época Negócios Magazine
Consumers want to look at a brand and understand that it is part of their life history, the events and their current moment.
Seeing with customer's eyes
Paulo Crepaldi, a specialist in neuroscience writes for ClienteSA about design thinking. He makes it clear, that it's not about innovating to be disruptive, but rather to win and improve experiences.
They are immediate, and they do not like hierarchies, they want flexible hours, and they usually make clear their working conditions. Who would have thought to hire them? Destak News by Paulo Crepaldi.
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