Apple is good for you health but the company11/19/2018 What about the Healthcare Industry? It is undergoing major demographic, technological and cultural changes. In a recent report by Accenture - Consumer Research on Digital Health (2018), 90% of consumers are willing to share their devices and wearable health data with their physician.
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How to make someone remembers you?9/21/2018 Using emotion responds to Paulo Crepaldi, founder of ING Marketing & Training. "Emotion is an automatic response of the body to the events of the world, something we do not control," he said in a presentation at the Neurobusiness Summit in Sao Paulo - Época Negócios Magazine
That's It! #behaviordesigner Be real6/23/2016 Consumers want to look at a brand and understand that it is part of their life history, the events and their current moment.
That's It! #behaviordesigner Seeing with customer's eyes3/3/2016 Paulo Crepaldi, a specialist in neuroscience writes for ClienteSA about design thinking. He makes it clear, that it's not about innovating to be disruptive, but rather to win and improve experiences.
That's It! #behaviordesigner Generation Z2/21/2016 They are immediate, and they do not like hierarchies, they want flexible hours, and they usually make clear their working conditions. Who would have thought to hire them? Destak News by Paulo Crepaldi.
That's It! #behaviordesigner AuthorPlease, call me PC. I love an IPA craft beer and sports. You will find out that listening and speaking in public are my greatest passions. Check My Bio! Archives
March 2019
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