This section talks about my life as a father, son, husband and professional. I'm passionate about how behavior is heavily influenced by our emotions, identity, and environment.
Paulo Crepaldi, also know as PC
is a startupper of creative and innovative companies. After being a managing partner of two premier consulting and training companies in São Paulo Paulo, Brazil, he decided to start a new business focused on human behavior called ING Marketing & Training. He was expertly trained in Leadership and People Management by Dr. Paul Hersey’s team from the Center for Leadership Studies. Dr. Hersey and his team received international acclaim for developing the Situational Leadership® Model. Paulo was also trained by Dr. Gerald Zaltman’s team at Harvard Business School, known for the development of the Zaltman Metaphor Elicitation Technique and Positive Power & Influence by Situation Management Systems a Boston consultancy company. Paulo started in Brazil through Mindroads – the company that pioneered the implementation of Neuromarketing applied to communications and advertising strategies in Brazil.
With over 12 years experience as Behavior Designer he gives lectures in Universities, Congress, Workshops and International Organizations about emotions, behaviors, the future of healthcare ecosystem and women's behavior towards PMS and Menopause his latest field projects. Well-versed in current and upcoming technologies, Paulo writes on the topics of leadership, neuromarketing and healthcare for magazines, newspapers, blogs, fan pages, and Twitter—with more than 4,000 social media followers.
Paulo holds a Bachelor’s degree as Veterinary Medicine and other expertise such as Marketing, Organizational Communication and Business Management.
His latest articles can be found on Medium and much more on his Instagram and LinkedIn.
Paulo resides in São Paulo, Brazil, in a charming neighborhood well known by its restaurants, museums and art galleries. He also hosts a Podcast called Via Oral, and a Video Blog called TOMOU? for the Healthcare Industry.